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Stepping Back To Strategize: Phase Two: Checking My Priori

 
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MessagePosté le: Dim 18 Juin - 22:35 (2017)    Sujet du message: Stepping Back To Strategize: Phase Two: Checking My Priori Répondre en citant


Stepping Back to Strategize: Phase Two: Checking My Priorities (Volume 2)
by Tamara D. Pope



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Getting “ink” might be easier, but paradoxically, getting attention has become extremely difficultAsk each one: how would you approach the problem?Removing assumptions: What assumptions are you and your team implicitly making about the problem? For each assumption, ask yourself: what would happen if we removed it? Removing assumptions can free up your mind to see the bigger picture.Your unique perspective: Every team has some unique perspective that they bring to how they solve problemsDon’t expect reporters to write about you when you want.Then, I’ll ensure there’s a specific deliverable and audience for the proposalsThe irony created an enormous buzz around the launch and even led to a huge spike in free product downloadsIn those days, reporters might even spend a few days fact-checking and talking to customers before filing their stories.advertisementFor good or bad, those days are goneIn the “good old days,” you could hire a PR agency to craft a press release and set up a press tourBy David Lavenda4 minute ReadLaunching a new product or service isn’t what is used to be

Make it easy for people to learn more about your product with free trials, downloads, product videos, and demosThink about how someone would naively solve the problem you are trying to tackle; the answer may be more obvious than you originally thought.Counsel of heroes: Imagine sitting in a room with the people you most admire throughout historyHow can your team’s lens shape the solution to this problem? For example, when Paul Buccheit set out to build a new email service at Google, he considered: what is Google’s unique perspective? Applying the Google perspective (search) to an old problem (email) created a new solution (Gmail)These folks are also great resources to talk to analysts about your offering pre-launchKeep the release rolling

Unless you have a massive launch event planned, the official launch date should only signify the day your product is actually availableUp To Date Donde esta la oveja verde?/Where Is the Green Sheep? (English and Spanish Edition) Gracias el Pavo de Thanksgiving (Mariposa / Butterfly) (Spanish Edition) Infantry Warfare in the Early Fourteenth Century: Discipline, Tactics, and Technology (Warfare in History) Meyers Kleine Kinderbibliothek Licht an!: Tief Im Wald (German Edition) A Man Called Lion: The Life and Times of John Howard Pondoro Taylor Command Performance: The Neglected Dimension of European Security The Practice of Oil Painting and Drawing (Dover Art Instruction) Manuale di buone maniere per bambine e bambini (Italian Edition) Going Wild: Hunting, Animals Rights, and the Contested Meaning of Nature Rev Exp Su Edition by Dizard, Jan EThrough this exercise, your teammates will get a sense of ownership over the conclusions you come to together, while you’ll gain focus and clarity.Alternately, you can have a conversation with yourself by buddying up with a text editor or journal: start asking yourself the big questions and write out your answers[Related: Why Launching Your Startup In A Crowded Market Might Actually Be A Great Idea]One company that has been doing a great job of creating a rolling launch is RIM with its new Blackberry 10 announcementA rolling launch is a great way to keep the conversation goingComment below or tweet me at dlavenda.advertisement–Author David Lavenda is a product strategy and marketing executive at a high-tech companyHe tweets from dlavenda.[Image: Flickr user Brian Auer]About the authorA technology strategist for an enterprise software company in the collaboration and social business space 79c7fb41ad


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